Extract the zipped files to (Facepacks): My Documents / Sports Interactive / Football Manager 2014/graphics/pictures/players. Once you have done this you must do the following: Turn on the FM go to
"preferences" and the
"sounds and display" and then remove the check mark from the
"skin cache" and turn on
"always reload on confirm" and you press continue and wait to Reload Skin . Once you do that, you can restore the old options.
Each folder which does not exist, you must make yourself. 

Barclays Premier League -
DOWNLOAD 
Bundesliga -
DOWNLOAD 
Ligue 1 -
DOWNLOAD 
Serie A -
DOWNLOAD 
Primera Division -
DOWNLOAD

1 HNL -
DOWNLOAD 
Premier League -
DOWNLOAD 
BH Telecom Premier League -
DOWNLOAD